What we do at WhistlePig Creative
But first
What do graphic designers do?
Graphic Designers create visual concepts to communicate information.
They create everything from posters and billboards to packaging, logos and marketing materials. Graphic Designers use elements such as shapes, colors, typography, images and more to convey ideas to an audience.
While there are numerous ways a graphic designer can impact a companies presence. Here at WhistlePig Creative we focus on 4 main areas.
Brand Identity and Logo Design
What does it mean when we say we focus on brand identity and logo design?
Along with fonts and colors, logos are central to brand identity, requiring a unique selection and arrangement of colors, shapes, and designs that will be used to represent the brand nearly everywhere—from websites to company buildings to advertisements. When creating or updating a brand identity, we may also produce business cards, letterhead, ads, and many other different types of graphic design outputs featuring the new brand identity.
When we are working on a clients Brand identity and logos. We envision, propose, and design fresh, powerful visual identities for new and existing brands, organizations, products, and services.
Packaging Design
Our job is to create designs that protect the product in shipping, catch the eye of a consumer in a store, and then, when viewed up close, inform and persuade shoppers. This type of design not only involves initial sketches and computer work, but also testing your design on physical mockups to check every angle. An understanding of packaging materials and their environmental impact are other important aspects for a company and require expertise and experience to truly understand
While working in package design we must have a passion for designing for 3D shapes, including the inside and outside of packaging.
Web Design
Layout, SEO, long chain keywords, CSS, HTML, SSL.
There’s more than meets the eye with web design, and unless you have an understanding of the current industry standards and best practices you might be in over your head. Graphic designers design the pages, layout, and graphics for apps or websites, working closely with developers to ensure the feasibility and proper functionality of their designs. They also help to plan a site’s or app’s navigation, structure, and user experience, creating continuity, order, and simplicity across all pages or screens.
Layout and Print Design
Creating designs that are both aesthetically pleasing and easy to read for magazines, books, newspapers, brochures, posters, and more. When working in this medium the placement of imagery and the selection of font and typeface is of particular concern, especially when working with large amounts of text. Familiarity with printing processes and production is also essential for success when working in this area.
